Amazon A+ Content for KDP Authors: How to Use It to Boost Book Sales
Amazon A+ Content is one of the most underutilized tools available to KDP authors. While most self-publishers focus on their title, keywords, and description, A+ Content allows you to transform your book page with rich images, comparison tables, author spotlights, and formatted text modules that go far beyond the standard description. Amazon reports that A+ Content can increase conversion rates by up to 10%. For a book generating 100 sales per month, that is 10 additional sales — for free. This guide explains exactly how to set it up and what to include.
1What Is Amazon A+ Content and Who Can Use It
Amazon A+ Content (formerly Enhanced Brand Content) is a feature that allows sellers and authors to add rich multimedia content to their product detail pages. For KDP authors, A+ Content is available through Amazon Author Central and is completely free to use. It allows you to add image-and-text modules, comparison tables, and formatted sections below your standard book description. A+ Content is indexed by Amazon search algorithm, which means it can also help your book rank for additional keywords. Any KDP author with a published book can access it through Author Central.
2Setting Up A+ Content Through Author Central
To add A+ Content to your book: 1) Go to Author Central (authorcentral.amazon.com) and sign in. 2) Click on your book and select Add A+ Content. 3) Choose from available modules — image with text, comparison chart, header image, and more. 4) Upload your images (minimum 970px wide, JPG or PNG) and write your copy. 5) Submit for Amazon review — approval typically takes 7 to 10 business days. You can add A+ Content to both Kindle and paperback editions. Once approved, it appears below your book description on the product page.
3What to Include in Your Book A+ Content
The most effective A+ Content for books includes: an author bio module with a professional photo and compelling backstory; a What You Will Learn or What Is Inside section with icons and bullet points; a comparison table if you have multiple books in a series; testimonial quotes from reviews or endorsements; and a visual representation of the book key concepts or framework. Keep the copy benefit-focused and reader-centric. Use high-quality images that match your brand. The goal is to answer the reader remaining objections and give them one final reason to buy.
4Using A+ Content to Cross-Sell Your Other Books
If you have multiple books, A+ Content is a powerful cross-selling tool. Add a comparison table showing all your books with their key benefits, target audiences, and links. Add a Readers Also Enjoyed module featuring your other titles. This keeps readers in your ecosystem rather than clicking away to a competitor book. Authors with 3 or more books report that A+ Content cross-selling can increase their overall series revenue by 15 to 25%. It is essentially free advertising for your entire catalog on every book page.
5Measuring the Impact of Your A+ Content
Amazon does not provide direct A/B testing for A+ Content, but you can measure its impact indirectly. Track your book conversion rate (sales divided by page views) in KDP reports before and after adding A+ Content. Monitor your book BSR (Best Seller Rank) trend. Check if your book starts ranking for new keywords after A+ Content is indexed. Most authors see a noticeable improvement in conversion rate within 30 days of adding well-crafted A+ Content. Treat it as a permanent part of your book page optimization strategy.
Key Takeaways
A+ Content is free, it works, and most of your competitors are not using it. Set it up for every book you publish. Focus on benefits, use high-quality images, and cross-sell your other titles. The 10% conversion rate improvement that Amazon reports is conservative — authors who create compelling A+ Content often see even better results.
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Robert Kim is a book marketing specialist with over 10 years of experience helping authors succeed on Amazon KDP. Passionate about data-driven strategies and author empowerment, Robert shares actionable insights to help writers reach more readers and increase book sales.
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